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शनिवार, 28 अक्तूबर 2017

Class–VII Political Science Media and advertising

Class–VII Political Science
Media and advertising
Q1: In what ways does the media play an important role in a democracy?
Answer: Media plays an important role in a democracy in the following ways:
1.Watchdog of Democracy: Media is considered as fourth pillar of democracy.
2.It provides a platform to people to express their opinions, specially in national and international issues.
3.Provides news and important events taking place worldwide.
4,Bring social awareness about economical, political, social and cultural events.
Q2: Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?
Answer: “Corporate Controlled Media” can be a suitable title.
The diagram gives us two interesting aspects:
Business houses to promote their products, put advertisements in various media like newspapers, TV, radio etc. These advertisements influence the readers or viewers to buy products. Thus money invested by the big houses in advertisements comes back to them by sale of their products. It also indicates products advertisements increase the cost of the product also.
Big corporates own TV channels, magazines and other non-media industries. They advertise their products through various media and influence people to buy their products. Since the business giants own the media houses, there are high chances of unfair reporting about their products.
Q3: You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
Answer: It is evident media has immense influence on the people by focusing on few issues. This can have adverse or negative effect on our democracy. If media focus on one side of the issue, it can influence our thoughts and actions. It should not judge itself and influence our decisions. Rather it should provide a balanced report and leave it to audience to decide.
Examples:
1.On a positive note, media highlighted about social crimes done under the name of “honour killing” by “caste panchayats” or narrow-minded families and communities.
2.India is the second most agriculture led country after USA. On a negative side, media (specially private channels) hardly broadcast programmes on agriculture to educate farmers. Rather these channels air “SaasBahu serials” 24 hours a day. Even news channels have dedicated shows to cover “Page 3 masala” but they hardly run any show on technical education.
3.Is press really independent?
4.As a class project, decide to focus on a particular newstopic and cut out stories from different newspapers onthis. Also watch the coverage of this topic on TV news.
Compare two newspapers and write down the similarity
and differences in their reports. It might help to ask the
following questions–
a.What information is this article providing?
b.What information is it leaving out?
c.From whose point of view is the article being written?
d.Whose point of view is being left out and why?
d.Whose point of view is being left out and why?
Take two different newspapers. For example,” The Times of India” and “Hindustan Times”. Go through both the papers of the same day. Choose any particular news heading in both the papers. Also watch the different TV Channels for this particular newsheading. And answer the questions given with the help of newspaper^ cutting and news watched in different TV. Channels.s

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